Moringa Products Market

Moringa Products Market Industry Overview:

Moringa products are derived from the Moringa oleifera tree which is native to India. Moringa tree is also known as drumstick tree, horseradish tree, miracle tree or ben oil tree. This plant is also grown in Aisa, South America and Africa among other nations. Moringa products are being widely consumed due to its superior medicinal properties. It also possesses antiviral, antidepressant, antifungal and anti-inflammatory properties. The global Moringa Products market was valued at around USD 5.3 billion in 2022 and is expected to register a CAGR of 9.1% during the review period to reach to around USD 9.9 billion by end of 2030.

Moringa Products Market Segmentation:

By type, the global moringa products market has been segmented into leaves and leaf powder, oil, seeds and others. The leaves & leaf powder segment accounted for the largest market share in 2022 and is expected to register significant growth during the review period. Moringa leafs contains various vitamins and minerals which are essential for maintaining proper health and well-being. Moringa leaves possess around seven times more vitamin C in comparison to oranges and around 15 times more potassium than bananas. It also possesses protein, calcium, amino acids, and iron which helps to heal the body and build muscle. Moringa oil segment is expected to grow at a considerable CAGR during the review period. Moringa oil possesses excellent moisturising and cleansing properties, thus, is widely used in personal care product. It soothes, softens and protects skin. It is used to treat various dry skin issues such as psoriasis, dermatitis and eczema.

By application, the global moringa products market has been segmented into functional food & beverage, nutraceuticals, pharmaceuticals, personal care, and others. The functional food & beverage segment accounted for the largest market share in 2022 and is expected to grow at a significant CAGR during the review period. The segment growth can be attributed to increasing consumption of functional food & beverages on account of rising health consciousness among consumers. Moringa products are being used in various food & beverages such as bakery, beverages, salad-dressing and tea among others.

By distribution channel, the global moringa products market has been segmented into offline and online. The offline segment includes supermarkets, retain stores and specialty stores and it accounted for the largest market share in 2022 and is expected to grow at a healthy CAGR during the review period. However, the online distribution channel is expected to register highest growth during the review period on account of convenience and availability of coupons & discounts. Also, moringa is mainly produced in India and some other countries, the consumers have to rely on exports, this, in turn further increases the preference for online distribution channel.

Moringa Products Market Dynamics and Factors:

The growth of the global moringa products market is primarily driven by the rising number of people having micronutrient deficiency due to changing lifestyle and unhealthy eating habits. Increasing consumption of functional food & beverages and nutraceuticals to overcome existing health issues is likely to add to the global moringa products market growth substantially. Growing prevalence of lifestyles diseases due to busy work schedule is likely to further promote the consumption of supplements at a significant rate during the review period. Expanding personal care & cosmetics industry with rising spending on personal care products is expected to bolster the global moringa products market growth further.

Growing demand for organic moringa is likely to create lucrative opportunities for the players operating in the global moringa products market during the review period.

However, supply-demand gap due to limited production and high product demand from end-use industries is estimated to hamper the global moringa products market growth.

Moringa Products Market Geographical Analysis:

By geography, the global moringa products market has been segmented into North America, Europe, Asia-Pacific, Latin America and the Middle East & Africa. The market in North America accounted for the largest share in 2018 and is expected to grow at a significant CAGR during the review period. The regional market growth can be attributed to high consumption of nutraceuticals and intake of healthy diet particularly in US in order to maintain a healthy lifestyle.

The market growth in Europe is expected to be driven by increasing consumption of moringa products in the food & beverage and personal care industries.  The growing trend of health and wellness in the region is likely to boost the product demand considerably. In addition to this, growing preference for organic moringa products sis expected to bolster the market growth in the region.

The Asia-Pacific market is expected to grow at a considerable CAGR on account of increasing consumer awareness about maintaining a healthy and balanced life. Factors such as strong economic development and rapid growth in the size of middle-class are likely to drive the demand for functional food products and thus, moringa products. China and India are the key countries contribution to the market growth in the region.

The market in Latin America and the Middle East & Africa is expected to be driven by increasing spending on functional food & beverages with rising health awareness and per capita disposable income of the consumers.

Moringa Products Market Report Scope

Key Market Segmentation

Moringa Products Market- By Type

 o   Leaves and Leaf Powder 

 o   Oil

 o   Seeds

 o   Others

Moringa Products Market- By Application

 o   Functional Food & Beverage 

 o   Nutraceuticals

 o   Pharmaceuticals

 o   Personal Care

 o   Others

Moringa Products Market- By Distribution Channel

 o   Offline

 o   Online

Moringa Products Market - By Region

North America

 o   US

 o   Canada

 o   Mexico

Europe

 o   Germany

 o    UK

 o    France

 o    Italy

 o   Spain

 o   Russia

 o   Benelux

 o   Nordics

 o   Rest of Europe

 Asia-Pacific

 o    China

 o    India

 o    Japan

 o    South Korea

 o    Rest of Asia-Pacific

 Middle East and Africa

 South America